About the Client

Meet Katarzyna Koćwin — clinical dietitian, psychodietitian and DBT skills trainer (dialectical behavior therapy). In her practice, she combines knowledge from dietetics and psychology to help patients lose weight effectively. Every day, she explains that no diet will work if you don’t first take care of your mental health. She mainly works with people dealing with insulin resistance, hypothyroidism and stress eating, who have often faced many unsuccessful attempts at weight loss.

Kasia founded her business in 2018 and has been active on social media for 7 years. This year (2024), she decided to try working in a clinic setting (she lives in Łódź), as she missed personal contact with people. However, after a few months of working this way, she decided to focus entirely on building her brand online.

Client challenges

One of the main problems Kasia identified — which made her reconsider the direction of her business development — was overworking. Kasia had been feeling burned out for some time.

Following a psychodietetic approach in working with patients, creating meal plans became less and less aligned with her working style and more exhausting. She felt that simply handing a patient a meal plan was not enough for them to make conscious nutritional decisions in the future. She wanted to offer her clients a higher quality of cooperation.

Results achieved

Using alloweat, Kasia began to enjoy her work much more, as it allowed her to provide her patients with truly personalized solutions that take their individual needs into account.

However, the real game-changer for Kasia was the possibility of earning passive income through the mobile app. She felt that this tool could give many people the freedom they so desperately need after unsuccessful attempts to follow restrictive diets. That’s why she created a product based on a subscription to the app for a symbolic amount of 29 PLN. The project turned out to be a hit!

Thanks to creating this branch of her business, which allows her to earn passively, Kasia regained a lot of time resources and finally has a budget that lets her delegate many tasks she hadn’t seen as developmental for a long time (such as creating meal plans). This, in turn, freed up her creativity for planning new projects.

Client’s biggest win

In less than a week, Kasia managed to sell over 1300 accesses to the app. This result turned her business upside down – of course, in a positive way. After several years of working, Kasia was finally able to realize her vision, which had been maturing in her for a long time. However, it couldn’t come true earlier because her resources were consumed by repetitive daily tasks.

In the Client’s words

This is the first tool on the market that offers such possibilities. You can invest a huge amount of money in creating your own app (with significant risk) or you can leverage the enormous potential of something someone else has already created for, attention – a small price! One might think it’s a big expense because, compared to competitors, the price is higher, but none of the competitors’ products offer the opportunity for such earnings and business scaling as alloweat does. You really have to not want to earn money to miss out on this option!